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For many small and medium-sized companies, entering the US market comes with its own set of obstacles. Many companies reach their limits because of lack of market knowledge and experience, as well as limited understanding of language and cultural barriers. The workshop will focus on addressing and answering practical questions through a panel discussion of expert speakers and a Q&A.
Representatives of German companies who have already entered the US market will talk about their experiences over a wide variety of topics and discuss how they have overcome the different hurdles.
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