Workshop III Market entry/expansion and legal framework requirements


Workshop III will shed light on important issues with regard to the involvement of German companies in the US. Special focus is on possible market entry barriers but also opportunities and strategies for a successful US business. Furthermore, legal challenges and topics such as US company formation, product liability law, employee posting, entry requirements and compliance with special import regulations (e.g., FDA) will be addressed.

Our Speakers


Gerhard F. Schneiders

Senior Principal, Rödl Langford de Kock LLP - Atlanta

Gerhard Schneiders has been with Rödl & Partner USA since autumn 2012 and helped to set up the NY office. As Senior Principal, he takes a critical look at German GAAP reporting packages, advises on international accounting, taxes, bookkeeping and market entry consulting. He served on the board of the German American Chamber of Commerce in New York from 2008 to 2020, as member of this Finance and Membership Committees. Gerhard Schneiders studied business administration at the universities in Heidelberg, Mannheim and graduated in Saarbrücken with Dipl. Kfm. He is a tax consultant, auditor and Certified Public Accountant (CPA). He has 30 years of professional experience, including 10 years at Arthur Andersen in Düsseldorf, 10 years at Ernst & Young, including 8 years as a partner and head of the German desk in Boston, MA. He has been working at Rödl & Partner USA since 2012, first in New York and now in Atlanta.

Christian Buske

Geschäftsführer, Plasmatreat GmbH

Ralph Peter Müller
President, CFturbo, Inc. 


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Susanne Gellert

Vice President and Director Legal & Consulting Department, German American Chamber of Commerce

Susanne Gellert has been working for the German American Chamber of Commerce, Inc. for more than ten years. She is the Director of the Legal and Business Development Consulting Department. As of January 2018, she holds the position of Vice President. The Legal & Consulting Department advises, supports and represents German companies that wish to develop or expand their business activities in the United States by providing market entry services and legal advice and support. Susanne Gellert studied law at Ludwig Maximilian University in Munich, Universidad de Sevilla (Spain) and Fordham Law School (New York). She is admitted to the bar in Germany and New York.

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Michaela Schobert

Director, Consulting Services, GACC Atlanta

Since July 2014, Michaela Schobert has been managing the Consulting Department ‚DEinternational‘ at the AHK USA-Atlanta. She is responsible for supporting market entry and business development projects as well as e.g. organizing industry specific conferences. Michaela graduated from Würzburg-Schweinfurt University with a degree in operational business administration, with an international focus and an emphasis on corporate development. Following her studies, she was an area manager with Norma, a retail grocery store chain in Fürth, and was responsible for the Wertheim district. From 2008 until 2014, Michaela led the export for Maintal Konfitüren GmbH in Haßfurt.