Workshop 

 Sales strategies & sales structure 

For many small and medium-sized German companies, entering the market and building up sales in a new country is a major challenge. Many companies often reach their limits, as little knowledge and experience of the market, a lack of human and financial resources as well as language or cultural barriers make it difficult to develop complicate new market.

 

For successful processing of the US market, it is therefore crucial to know the differences between German and American sales strategies and sales channels and to take them into account in your own corporate strategy. Topics such as cooperation partners, customer service and customer care as well as spare parts delivery and after-sales service should be taken into account. Country-specific customization, from marketing materials through to the conduct of sales calls, is also an important part of the strategy.

 

The selection of the right sales channel - from sales representatives or distributors to your own sales representative - often differs from the German model and must be structured accordingly.

Speakers of the workshop are sales managers and managing directors of German companies in the USA that have set up US sales. The workshop on sales strategies and sales development is intended to help companies to prepare comprehensively for the various steps involved in sales development in the USA.