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Many questions arise for companies looking to do business in the United States. How do we start a company? Which legal form is the right one? What visas do we need? How do we protect ourselves from liability risks and lawsuits? Do we have to obtain special permits and which legal standards have to be observed? Good preparation is essential for a successful market entry.


Topics such as founding a company, posting employees, labor law, product liability and drafting contracts are crucial aspects when planning and implementing a successful market entry.


The workshop "Legal Framework for US Market Entry" is aimed at companies planning to enter the US market. In the workshops, representatives of medium-sized companies that have successfully taken this first step talk about their entry into the US market and how they overcame various hurdles in the process. In particular, it is about legal topics, which should be brought to the participants of the workshop through practical discussions of the speakers.

Our speakers

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Anthony Brosnan

Vice Consul, US Embassy Berlin

Anthony Brosnan has served as Vice Consul at the US State Department for 5 years. His last post was in Guangzhou, China. Before joining the State Department, he worked as a bread baker at a community bakery and before that at a hedge fund. Anthony Brosnan is from Houston, Texas, is happily married and has two children.

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Maximilian Conrad

CLO, Statista GmbH

Before he joined the Brandi law firm in 2004, he gained journalistic experience at the Berlin pages of the FAZ and at Spiegel Verlag. Since 2005 he has been a founding partner of the law firm Conrad & Najberg, which advises start-ups and medium-sized companies on copyright issues. In 2007 and 2008 he accompanied the expansion of and the founding of Statista.

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dr Alexander Imberg

Partners, Squire Patton Boggs LLP

dr Imberg is admitted as an Attorney at Law in the USA (California) and as a lawyer in Germany. As a native German, he has been practicing in the USA since 1996. He previously worked in Germany, where he represented clients in civil and commercial disputes. dr Imberg's US and international mandates focus on the automotive, technology and energy industries. In his court work, he focuses on complex legal disputes in the areas of commercial and corporate law, product liability law and intellectual property, with a focus on defending German and other European manufacturers before US courts.  Out of court advises Dr. Imberg mandates in risk management.

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Hilde Holland

Attorney at Law and Partners, Wuersch & Gering LLP

Hilde Holland is a renowned attorney specializing in US immigration and naturalization law. For more than 25 years, she has represented foreign and US companies from all industries, as well as individuals in connection with US work visas and permits, permanent residence permits, family-related immigration and citizenship matters. As part of her legal practice, Ms. Holland advises her clients on strategic issues relating to US visa and immigration law and compliance. Ms. Holland received her law degree from the University of Cologne and is a member of the New York Bar. She is also on the board of the AHK New York.

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dr Harold Mollberg

Commercial manager, Kassel stuttering therapy

dr Harald Mollberg has been the commercial director of the companies “Institute of Kasseler Stuttering Therapy”, Parlo GmbH, Digithep GmbH, and Speechagain Inc. since 2012.

He received his doctorate in business administration, specializing in marketing. He then worked as a controller in the commercial management department of a large German manufacturer of medical technology. Since 1984 he has been an independent business consultant in Kassel, specializing in financial planning and financing, particularly in the area of planning and financing for residential projects.
In addition to his work, Mr. Mollberg can look back on a large number of publications, teaching assignments and lectures.

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dr Mathias Schulze Steinen 

Partners, DLA Piper LLP

dr Mathias Schulze Steinen advises companies, private equity funds and family companies in various industrial sectors. He is known for his pragmatic and solution-oriented approach, including in the areas of M&A and restructuring.

He is said to have great negotiating skills. This enables him to bring even difficult negotiation situations to a successful conclusion. In complex transactions, he effectively manages larger teams in close cooperation with the client. He enjoys working on international mandates, particularly those related to North America. Another focus for him is Scandinavia, where he has developed an understanding of the different markets over time.


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Susanne Gellert, Attorney | Attorney at Law

Deputy General Manager and Head of Legal & Business Development Consulting Departments, AHK USA-New York

Susanne Gellert, LL.M. has been working for the AHK USA-New York for over ten years and heads the legal and business development consulting departments there. Since January 2018 she has taken on the role of deputy managing director. The legal department of the AHK USA-New York offers support in clarifying legal issues that affect the handling of transactions between Germany and the USA. The Business Development Consulting department supports and advises German companies entering the US market and initiating business relationships. Ms. Gellert studied law at the Ludwig-Maximilians-University in Munich, at the Universidad de Sevilla (Spain) and at the Fordham Law School (New York) and is admitted to the bar both in Germany and in the USA. As part of her training, she worked for the German Consulate General in Barcelona and for law firms in Madrid and New York.

This workshop is sponsored by:

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