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Legal framework for entering the US market

For companies looking to conduct business in the USA, many legal questions arise. How does one establish a company? What legal form is the right one? What visas are needed? How can one protect against liability risks and lawsuits? What should be considered regarding employee assignment? Adequate preparation is essential for a successful market entry.

Topics such as company formation, product liability, contract drafting, and visa law are crucial aspects in the planning and implementation of a successful market entry.

The workshop "Legal framework for entering the US market" is specifically tailored to companies planning to enter the US market. Experienced representatives of medium-sized companies who have successfully taken this initial step will speak in the workshop about their experiences with entering the US market and provide insights into how they have overcome various legal challenges.

Our speakers

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Matthias Amberg

Partner, Rödl & Partner

A native of Germany, Matthias Amberg graduated from the DHBW Karlsruhe (Germany) in 2000 with a Diploma in Economics (specialization in Taxation and Auditing). After his studies, Matthias gained international working experience at the CPA firm Alliotts in London, UK. In preparation of the German Tax Advisor exam (Steuerberater) he moved back to Germany and joined a medium sized CPA firm in Dortmund (Germany). In 2004, Matthias successfully passed the German Tax Advisor exam (Steuerberater) and the CINA exam (Certified in International Accounting). 

Matthias moved to Atlanta, GA at the end of 2004 and joined Rödl & Partner. In 2007 he relocated to Chicago to head up the Rödl & Partner office in Chicago and he also qualified as a US Certified Public Accountant. Since 2012 Matthias is a Partner with Rödl & Partner and leads the Business Development Department of Rödl & Partner in the US. 

Matthias serves primarily German Mittelstand companies with operations in the US. His practice focuses on financial audit services in accordance with U.S. GAAP, IFRS and German GAAP (HGB). Additionally, he is dedicated to comprehensively advising his clients on international tax matters and efficiently managing their federal, state, and local tax compliance. He assists clients with cross-border matters such as Transfer Pricing analysis and is engaged in inbound investment consulting for Start-ups and U.S. market entry projects. Furthermore, he is the Chairman of the Board of Directors of the German American Chamber of Commerce Midwest (AHK) since 2022 and he is a Board Member and the Treasurer of the Rotary/One club in Chicago since 2019.


Jaan Brunken

CO-Founder and General Manager, Wingfield GmbH

Jaan Brunken, Co-Founder and General Manager of Wingfield GmbH. Wingfield is a global leader in Video and Tracking solutions for Racket Sports. He is a former tennis professional and is leading his company's expansion into the United States. Wingfield has equipped more than 500 tennis courts and is now expanding into pickleball, utilizing its patented technology for tracking. The past 24 months have been particularly exciting, from acquiring the first customers to founding the U.S. Inc subsidiary and hiring the first U.S. employees. Jaan can share a wealth of firsthand experience on what it means to take his company to the U.S 


Maximilian Conrad

Legal Advisor, Statista

Maximilian Conrad gained experience in the field of journalism inside the Berlin pages of the newspaper F.A.Z. and with the Spiegel Publishing House before he founded in 2005 the Anwaltskanzlei Conrad, a law firm focusing on fast-growing international companies. In 2006, he oversaw the expansion of AG and, since 2008, the growth of Content Fleet GmbH as Managing Director. Since the incorporation of Statista in 2009, he has been advising the company on legal questions regarding the international expansion. The company has now offices in more than 20 countries and over 1.000 employees.


Nicolas Abe


Nicolas Abé is the CEO of LANCO Group GmbH, a leading provider of tent systems, decontamination systems, and flexible tanks. With 30 years of industry experience, he is responsible for the strategic direction, operations, and growth of LANCO's business in the European and North American markets, as well as the global coordination and integration of LANCO's subsidiaries in six countries and its partners. Under his leadership, LANCO has developed into a trusted supplier for customers worldwide, while fostering a company-wide culture of excellence, collaboration, and diversity. Nicolas' strategic vision, strong leadership skills, and commitment to innovation and excellence have contributed to making LANCO North America Corp. a significant player in the industry in less than two years.


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Susanna Gellert

President & CEO, AHK New York

Susanne Gellert, LL.M. is the President & CEO of the German American Chamber of Commerce, Inc. (GACC) in New York.
She has longstanding experience of over 15 years within the AHK network and is an expert on German-American business matters. In her previous role as Vice President and Director of the Legal & Consulting Department for the GACC she was responsible for advising German companies on U.S. market entry strategies and legal matters.
Susanne studied law at Ludwig Maximilian University in Munich (Germany), Universidad de Sevilla (Spain) and Fordham Law School (New York). She is admitted to the bar in Germany and New York and has worked for law firms in Germany, Spain and the United States.

This workshop is sponsored by

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