For many small and medium-sized German companies, entering the market in a new country is a large challenge. Many companies reach their limits, as the lack of market knowledge and experience, lack of human and financial resources, as well as language or cultural barriers hinder the entry into the new market.
The workshops of the German-American Business Forum will encourage the discussion and exchange of opinions through the variety of current issues that will be addressed and will offer strategic and practical ideas.
In numerous discussions and presentations, high-level representatives of German companies who have already successfully entered the U.S. market, will share their experiences, identify opportunities and industry trends, and point out potential obstacles in day-to-day business.