For many small and medium-sized companies, establishing and expanding sales in a new country is in itself a major challenge. Many companies reach their limits because of lack of market knowledge and experience. In addition, US cultural barriers can make establishing sales even more challenging.

 

In order to successfully work the market, it is crucial to know the differences between German and American sales strategies and channels and to take them into account for your own corporate strategy. The American sales strategy, starting with marketing materials and ending with sales pitches, differs greatly from the German approach. In addition, choosing the right sales channel, from sales representatives to sales employees, also often deviates from the German model. Topics such as cooperation partners, customer service and support, spare parts delivery and after-sales service are of vital importance to sustain market growth.

 

The workshop "Sales Strategies and Sales Development" is aimed at companies wishing to establish or expand their business in the USA. This workshop is intended to help companies prepare themselves for the various steps involved in sales development and expansion, and to learn about the strategies German companies in the US are pursuing. The workshop will focus on addressing and answering practical questions through a panel discussion of expert speakers and a Q&A.